Traditional agent vs agentless selling
A side-by-side of labour, fees and control — without pretending every campaign is the same house.
Who runs the campaign
Traditional: an agency office coordinates marketing and negotiation. Agentless: the owner stays closer, with software (and sometimes contractors) covering listing, access and offers.
What you typically pay
Traditional: a commission expressed as a percentage, sometimes plus marketing. Agentless: platform fees, marketing, and professional services billed separately. Compare completed campaigns, not brochures.
Where agents still earn the fee
Difficult stock, thin buyer pools, and vendors who want a specialist in the room. Where the job is logistics, software keeps eating it.
